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The seed for iSow was planted by Gabrielle, who told her mom that she only wanted two things for her 9th birthday: a bike and enough money to start an investment account.

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Instead of getting those two goals funded, Gabrielle received:

A Make Your Own Gum kit, two weaving looms, a butterfly conservatory (by the time she opened it, the butterflies were dead), and a rainbow loom to sit alongside the one she already had.

That’s when Tanya realized that the process of gift-giving for young people needed a redesign.

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It quickly became Tanya’s mission to transform gift-giving into goal-giving for children all around the world.

With the simple philosophy that money is meant to be saved for future goals, shared with those who are less fortunate, and spent on things that make our lives meaningful, iSow began to take root.

We Give Back

At iSow, we believe that sharing is essential to being. That's why we give 10% of our transaction fees back to our partner charities. When you Sow, we Sow too.

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We Sow for

The Seneca Matteo Cayo Scholarship Fund

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We Sow for

Save the Children

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We Sow for

The Waterkeeper’s Alliance

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We Sow for

Girls Who Code

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We Sow for

Association to Benefit Children

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We Sow for

Purple Feet Foundation

Whether you are passionate about Autism or Art Lessons,
Sow can help you tell the world your story, your goals, your dreams...
and get the support to make them come to life.

Sow for your tomorrow.
Sow for someone else’s today.